With the numerous Christmas adverts appearing on our screens all at once this month, it seems to have become something of a `Battle of the Christmas adverts', with everyone pulling out the stops this year to create something touching and memorable. A somewhat unlikely contender for the prize is Sainsbury's, however following the release of their Christmas advert yesterday, the response so far sets them above even the John Lewis advert with Monty the penguin.
With it's timely release just a day after Remembrance day, the advert has been made in partnership with the Royal British Legion, and depicts the extraordinary events of Christmas day in the trenches in 1914.
A touching advert which depicts the theme 'Christmas is for sharing', extending further than just sharing food, Sainsbury's may have chosen the harsh realities of war yet it sounds like many are preferring this to the others out there.
What do you think?
The chocolate bars shown in the advert are on sale now in Sainsbury's and all profit will go to the Royal British Legion.
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